The Brief
Create a visually striking and concept-driven record cover using an experimental typeface as the focal element. The design should push the boundaries of traditional typography, reflecting the album’s themes, mood, and identity in a bold and unconventional way.
The Process
Timothy Lee McKenzie, better known by his stage name Labrinth, is an English singer, songwriter, rapper, and record producer. Labrinth signed as a recording artist with Simon Cowell's record label Syco Music in 2010. Most popular for his involvement in LSD, a 2018 group formed by himself, Sia and Diplo. More recently, he is known for his work on Euphoria (Original Score from the HBO Series) that contains the score for the first season of the HBO teen drama of the same name.
Labrinth coined the term Accidental CEO to describe the whirlwind of fame that thrust him into the spotlight, suddenly placing him at the head of a career he never set out to "run" like a business. As his music gained recognition, the industry attempted to categorize him—was he a choir vocalist, a rapper, a gospel artist, jazz, soul? Rather than conforming to a single label, he resisted the pressure to fit into a neatly packaged genre, choosing instead to embrace the full spectrum of his artistry. For Labrinth, music was never about building an empire or adhering to a formula; it was about raw expression, emotion, and creative freedom. Accidental CEO is his way of saying he didn’t ask to be in charge of a brand—he just wants to make music that feels true to him.
